Digital Advertising in Gladstone means nothing if you have no idea the best ways to use your Call to Actions or (CTA's), because a Call to action can possibly be the easiest way for you to establish a lead. It can make or break depending upon how weak or strong your CTA is, so I really want to give you a few tips to make sure that you are doing the most you can to grow your brand and create those necessary leads.
Wording
Really basic, stay clear from common words that are going to make you seem desperate or like you are pushing for a sale. For example, picking between the words, 'buy' and 'shop' as a CTA, one might imagine that they both mean the same thing. But you should understand that lots of people on the internet tend to avoid commitment, so subconsciously even there is a propensity for customers to think that the phrase 'buy' is closing them into something, whilst 'shop' is a way for them to learn more information and facts. The point I am aiming to make is that you really will need to think of the wording and avoid words that have unintended implications.
Shape and Colour
It may seem unusual, but Shape and colour of your CTA can affect its effectiveness. In the world of Digital Advertising there have been a number of studies into the idea of layout and its affect upon a customer's perception, and essentially one theory claims that curves are the most effective way to go. So, if you want to try and optimise even further, think about making the button for your call to action curved, rather than a rectangle.
Now, colour, this is an additional area that there are a few theories on. Some people will have you believe that green is wonderful because it indicates 'go', but to keep away from red because it is 'stop', or that blue is calming so it will make consumers more relaxed ... Ultimately there really isn't any clear evidence to suggest one option over any other, so just go with what works best for your concept. One thing that I will touch on though is that you should take note of the font size and colour-- If you want your digital advertising to be most helpful in the Gladstone area, it is a good idea to try and make it different from the rest of your content, but don't go too crazy.
Location
Where your call to action is placed is quite important to digital advertising success.
All that I suggest by this is ensure that you don't have it stashed behind-the-scenes somewhere, or that you have way too much text that is convoluting the Call to action.
Finally it all comes down to figuring out the combination that helps you, remember your wording, shape, colour, size and positioning of your brand's Call To Action, and when you bring all the elements together just think practical and think about your customer.
Improving your Online Sales with good CTA's.
If you would like to improve your digital marketing strategy in Gladstone or just want know more about CTA's then don't hesitate to give us a call on 1300 595 013 or visit our website: www.InternetMarketingExpertsGladstone.com.au.
This piece is written with a couple of tips in mind, and it stems from a fair bit of trial and error, but we would love to hear some of your tips and feedback! So if you have been battling with CTAs, have found something that works, or even know of a colour that works for you, let us know, or want a few free tips contact us on 1300 595 013.
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