Digital SEO Marketing is a daunting and
intricate area, and one of the ways that makes it even harder is the way that
Google is making it harder to find information. I am not commonly one to fuss
about the way that Google changes-- generally they are moving to get the SEO 'game'
a more honest a worth driven sector, but some things are still exasperating. So
what am I fussing about here? Well allow me to try and explain it this way.
Irrespective of how you plan to structure
your keyword research, it all starts with a specific core concept, one that you
ought to build by checking out your metrics and Google Analytics.
The concept is that from this core idea and
keyword, you then establish a seed list of terms, expanding through related
terms and synonyms of your main concept. The expansion of terms will then begin
to be tailored towards SEO ideas, content marketing, online marketing and other
things to consider.
At one point, Google was willing to make
all of its searcher keyword data available for free to those wanting to conduct
research. However, this has all changed with the modifications made to Google's
policy and the role that '(Not Provided)' now performs.
Google has made a decision though that they
are going to cut back the access to the data brought in by specific searchers.
This includes those who are logged into a Google account such as Gmail and
Google+, along with anyone using recent updates of Mozilla Firefox. The secure
searchers are shown in the search result site's domain including 'https' rather
than 'http'.
As explaining by the Not Provided site,
www.NotprovidedCount.com, this influences an ever increasing amount of data,
being upwards of 80 %. This means that the days of simple and free access to
marketing reports through Google Analytics accounts are at an end. Rather, you
will need to invest in a Google AdWords advertising account so as to use
Google's proprietary information.
There are a variety of good keyword
analysis tools on the market in this day and age, however an SEO company is an
invaluable resource. With the changing nature of keywords since Hummingbird,
and the issues of 'Not Provided', it appears that an SEO company may be just
one of the quickest ways to learn the real metrics for many niche areas. The
main problem that is raised by this is how it influences the small businesses
in Gladstone that are trying to conduct some DIY SEO who don't always want to
run a full SEO campaign or invest too much money in AdWords or AdSense. Where
this goes next in 2016, only time will tell. But if you are trying to find more
information on ways that you can try and get more accurate info and metrics
that will actually help you, consider approaching an SEO Agency. Every agency
is different, so do some analysis and find one that is best for you. For
example, you can contact my SEO firm, Internet Marketing Experts Gladstone
on1300 595 013 or visit, www.internetmarketingexpertsGladstone.com.au
