Digital SEO Marketing Gladstone is not
as simple as designing a website there are of numerous different Digital SEO
Marketing concepts to try and understand yourself as a website owner. It is
because of this I plan to share with you a few lessons that I have learnt more
about Facebook Ads. Why Facebook ads? Because Social media is necessary to Digital
SEO Marketing, and because there are a lot of facts about Facebook Ads that I
wished I knew when I first started off investing with them.
Lesson # 1 - Image v Text
This is something that I really needed to
remember when first beginning. Facebook Ads must contain under 20 % text, it is
Facebook's way of making sure your ads actually are not being too obtrusive and
annoying, so you should ensure that you have a nice image in your ad and your
font isn't too large.
One thing that I typically use is the grid
tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of how much text you are using in the ad.
So be confident to keep this in mind and
your ads will have more growth, and less automatic denial by Facebook.
Lesson # 2 - Mobile platforms are key
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As most of us are probably
aware, the majority of Facebook users are young, and younger markets pretty
much only use mobile devices. Recent figures from Facebook indicate that almost
50 % of users under the age of 35 only use a mobile device to access Facebook.
Now, it really does depend upon your
audience, but regardless of whether you are aiming at an older demographic,
most will still have mobile devices capable of using Facebook, so don't
overlook this possibility.
What this means is just because you may be
on a laptop when you make and edit an ad, don't fall into the trap of assuming
that people will be seeing your ad on a desktop too. This means make sure you
look to make sure the ad works for mobile in the preview, and you try out the
quantity of ads you want aimed purely to 'mobile.
Lesson # 3 - Location, Location, location -
Don't waste your money
If you have made a Facebook ad before you
would know that you must select a location. So if you are a local Gladstone
Business then you will want to set the location to Gladstone. It just makes
good sense, right?
But what some people overlook is that they
choose by default the option for "Everyone in this Location".
So I wish to reveal to you what that
actually means.-- 'everyone in this location' means each person in whose
Facebook says that they are in Gladstone will be possibly targeted by your ad.
This is pretty specific, and yet still broad enough to where you may be wasting
money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
if you want people who live in Gladstone, and even just people visiting.
So depending on your local business, you
may want to be targeting people that are visiting or even on holiday in
Gladstone. By selecting the option for this you can make sure you are reaching
out to the specific people that will hopefully be engaging with your business, and
therefore get a better engagement rate on your investment.
But what it also means that if you just
keep choosing 'everyone in this location' then you are by default wasting a
number of your ad's reach on people that are just visiting.
So always remember this option exists, and
have a think about what options are likely to promote your business.
Ideally these few tactics and pieces of
advice will help you to save some effort, time, and even some money when it
comes to Facebook ads and your Internet Marketing efforts in Gladstone.
If you are looking increase your Internet
Marketing campaign even further, then call Internet Marketing Experts Gladstone
on 1300 595 013 or visit, .internetmarketingexpertsGladstone.com.au.
