Internet Marketing Gladstone is a
perplexing thing, and as we go into 2016, people are in a way of thinking where
they reflect back on the year that was 2015, and try and work out what life
holds in store for them next. This is of course, challenging. You can certainly
never figure out what is around the bend, but if you determine the vital parts
of the past and look for trends you can get a better comprehension. This is
particularly true for SEO. I wish to try and point out to you a number of the
major patterns that have been coming out in 2015 throughout the Gladstone SEO
market and the world. From this hopefully together we can try and find out
where to focus our efforts, this will be particularly beneficial if you are a
local Gladstone business.
Think Local
This is the most significant developing
trend and it is going to keep improving in significance. This means that if you
are an Gladstone business and you are looking for local clients, then this is
wonderful. Kicking off with the changes from Google Pigeon, we saw an arising
trend that local Gladstone searches were in fact ranking higher than business
with national company headquaters, or even spots on the other side of the city.
Why? Because with local searches people want to know what is near them! In 2016
this is going to grow even more looking at the recent Google search quality
ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also considering the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are investing more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be arising even more in 2016, so watch out for
them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are
very quickly growing overseas and are starting to emerge in Australia and it
won't be long before they gain popularity in Gladstone.
Mobile wallets
Society is becoming more and more used to
lugging around less money and slimmer wallets. Especially with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other swift
'contactless' paying technologies we are moving towards mobile wallets. This
will mean 2 things for a local Gladstone business. 1- you should be listening
to growing trends, and ensure you have the capability to actually let people
pay - for example, if you are yet to buy a PayWave or RFID reader for your
ship, then get one. And 2 - you can start capitalizing on the mobile nature of
paying. This means advertising and marketing, coupons and other fantastic deals
that you can send out to people on their phones and therefore directly into
their wallets.
Beacons
Beacons are a little something that has had
expanding use overseas and we are seeing them locally now too, but they are
basically other ways of getting promotions to people locally. It works through
Bluetooth, and even a free Wi-Fi, and it simply provides information or a
discount to people who are connected or sign up to the Beacon. This means that
people at your Gladstone store, or even taking a walk past the area will be
given more incentive to actually enter the store and make a purchase. It's a
clever marketing tool that will continue to grow in 2016, but I wouldn't be
surprised if technology and development changes this even further throughout
the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for innovative ways such as advertising. This
has been seen in America with national projects run by Dunkin' Donuts and Taco
Bell employing these aps. It is incredible how people can keep reinventing ways
to get their company out there, and the same may possibly be done for your
local company in Gladstone. Be creative and even research what other people
have done, especially when it comes to social media - if you see a little
something you like, take note of it and find a way to include a similar idea
into you own strategy.
My final pieces of parting suggestions -
and these are things that you can possibly do now, today - would be to sign up
to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose
one you don't have for your business yet and start a new campaign to reach a
new audience. As you reach new people, you will grow your credibility at a
local Gladstone level, and also boost your authority and perhaps even become a
resource for people. This goes towards your local SEO efforts which are key in
2016. So you will possibly observe that the future actually looks good for
Local businesses with trends and technology pushing for even greater
interaction at a 'community' level. This is great for Gladstone businesses, so
I hope that you are as delighted as I am. Keeping that in mind, if you are
lo9oking for more SEO advice, or are planning to increase your SEO efforts,
then contact Internet Marketing Experts Gladstone on 1300 595 013 or visit, .internetmarketingexpertsGladstone.com.au
