Digital SEO Marketing is based upon a
strong foundation of quality content, so is your Gladstone business really
strong enough to succeed? Far too many places out there are generating content
that isn't worth the paper it is printed on (or rather the pixels it is
displayed on ...) and the internet is swamped with small businesses, like yours
in Gladstone, that just try to get some recognition, but irritate people
instead. Every online marketer, Local business or even just internet user would
really like to have that one post or video go viral and let the Social Media
Machine just bring in free marketing - but the truth is it is a lottery, and
the very best plan that everybody can follow is to make continually quality
content for your fans to love, like and share.
There are a few Big Picture ideas that you
need to keep in mind when it comes to Content:
Relevant Content is Key.
Facebook is a swift paced and constantly
changing environment, and so you need to ensure you reach people when it is
going to be most successful. This means everything must relate to you, your
business, your audience and what you wish to achieve. When you post about
something that your target market genuinely cares about you will see better
response.
Content is not just words.
remember that when we discuss content you
should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions,
Slideshows, Animation, and Stats.
High quality means posting content that
follows the 3 E's.
Make sure your Content can Entertain,
Educate and Empower. You must keep these terms in mind when developing content.
If you can constantly make posts that express one of the Three E's then you
will be on the path to producing a reputation for quality content.
If you are unsure about what your online or
local Gladstone audience will deem quality, then among the simplest ways to
figure it out is to carry out some research. Check out your rivals or at other
areas around your market to see what other company's in Gladstone post and what
sort of interaction they get. You should not be looking to copy them, but
rather emulate the areas that work and make their success your own. When it
comes down to it though, one of the easiest ways to know what your Target
audience will identify with will be to just ask. Make a post or a survey that
can engage with your audience to see what they want from you as a business and
what they want to see on their Facebook wall. You may be shocked by what you
find out. And so, if you have any questions, or simply would like to chat, call
Internet Marketing Experts Gladstone on 1300 595 013 or visit,
www.internetmarketingexpertsGladstone.com.au
